Small Businesses: Send your email list a “Coronavirus Message”
If you are the owner of a small business, have you sent your customers a “Coronavirus message”?
In the last few days, I personally have received emails from Salesforce, Camping World, and Marriott, to name just a few. Each email was over the signature of the CEO and delivered a message on the theme of “here’s how we are responding to the coronavirus pandemic.”
As a small business owner, you should be sending a similar message to everyone on your email list. It doesn’t have to be fancy. Here’s a simple outline:
- I wanted to reach out and update you on how we’re approaching the coronavirus situation here at [company].
- Feel-good paragraph about how you are keeping those impacted by the coronavirus in your thoughts
- We are focused on safety, what is our work-from-home policy for employees, how does that impact customers.
- We also still focused on our business, doing
what we do best.
- Mention here how your product or service can be used during the outbreak
- Mention if you are offering any free or reduced price (at cost) products and services.
- Conclusion, we’re committed to working together (“partnering”) with you to get through this and looking to better days ahead.
It took me less than 15 minutes to write this post and upload it to the blog. If you haven’t already done so, take 15 minutes right now and send an email to your customers. I am on a number of small business lists too and very few people are following in the footsteps of the big guys and doing this.
Show your customers that you care about them and about what we are all going through together.
[…] wrote a separate blog post on how to write this email in 15 minutes or less. Basically, the strategy is to copy what the big guys are doing and tweak it […]